Monday, 30 April 2012

unfortunate case of ugly

The unfortunate case of terrible aesthetics

Just a short post about ugly people.  Im not a psychologist, but I got to thinking the other day when I was leaving a gas station and neglected to hold the door for a tremendously ugly woman, if she was close I would have regardless because im a classy gentleman and my momma raised me right. But it was one of those situations where she was far enough away that the choice was mine on whether to hold the door for her or not. I chose the latter.
 
The rest of my commute I thought about that and started to feel like kind of a prick. Usually I like to hold the door for anyone if there is an opportunity coming up because I like to see that awkward little run people do when they realize that I am holding the door for them. I came to the conclusion that the only reason I didn’t hold the door for her was because her face looked like a clubfoot that was left in the sun.
If someone is gross to look at, I automatically presume that they stink, that they are annoying, that I can’t trust them, and generally associate all negative qualities that coincide with how they make my eyes feel when I look at them.
THAT IS TERRIBLE! I don’t think it is a good thing to do by any means, but I think people do it nonetheless. It must be something subconscious or something that makes people cringe at uglies. Fight or flight!
If you find somebody visually putrid it’s extremely hard to do any of the following
-          Initiate conversation
-          Do business
-          Flirt
-          Smile
-          Be friends with (be seen in public with)
-          Drive in cars
-          Eat with
-          Take serious
-          Take directions from
It’s sad. It’s wrong. It’s shameful. But it’s just how things are.  You actually need to make a conscious effort to avoid this kind of thing. Don’t be gas station me, Hold the door for everyone, regardless of if they are sinfully ugly, they need their day brightened more than the beautiful people.

Tuesday, 24 April 2012

Miracle Whip is the Hipster of Mayonaise

How do you market mayonnaise? If I was to market mayonnaise I would probably include something on how it makes the food you use it with taste good and adds flavor.
What I wouldn’t do is go all hipster and rebellious and make the new campaign like a G-Damn mayonnaise revolt. This brings me to this;
“ We Are Miracle Whip and We Will Not Tone It Down!”  like first of all… are you kidding me??
How can you launch a successful campaign with the premise that you want to start a fucking mayonnaise revolution.  This commercial obviously pisses me off enough to write and publish on the internet.
What it all comes down to are…..hipsters. This is an ad directed fully at hipsters, those who won’t conform, who don’t do things that are mainstream….and you launch a mainstream LAME ad directly to them? Maybe it’s so blatantly mainstream that the hipsters will buy a massive tub of miracle whip and put it in the basket of their vintage bikes just to be ironic.
 
When I think of mayonnaise I think of added flavour to food!
  •  I definitely don’t think of postmodern word art posters that tell me about how radical and edgy mayonnaise can be
  • I don’t think of sporadic rooftop parties where everyone makes sure they have their tub of processed lard with them
  • I don’t think of bubbly free spirit chicks with hair like the Beatles, skinny jeans and a smock made at home using recycled curtains and a vintage sewing machine
Its mayonnaise ladies and gentlemen, you put it on a sandwich.
Imagine this same ad premise for these also totally unrelated products:
“We are IKEA and we will not tone it down”
“We are Preparation H and we will not tone it down”
“We are Chef Boyardee and we will not tone it down”
“We are Tampax and we will not tone it down”
“We are Metamucil and we will not tone it down”
“We are Canadian Direct Auto Insurance and we will not tone it down”
“We are Home Depot and we will not tone it down”
Hopefully now you see how retarded this ad campaign is… that’s all for today  but for f sakes Miracle Whip TONE IT DOWN!