How do you market mayonnaise? If I was to market mayonnaise I would probably include something on how it makes the food you use it with taste good and adds flavor.
What I wouldn’t do is go all hipster and rebellious and make the new campaign like a G-Damn mayonnaise revolt. This brings me to this;
“ We Are Miracle Whip and We Will Not Tone It Down!” like first of all… are you kidding me??
How can you launch a successful campaign with the premise that you want to start a fucking mayonnaise revolution. This commercial obviously pisses me off enough to write and publish on the internet.
What it all comes down to are…..hipsters. This is an ad directed fully at hipsters, those who won’t conform, who don’t do things that are mainstream….and you launch a mainstream LAME ad directly to them? Maybe it’s so blatantly mainstream that the hipsters will buy a massive tub of miracle whip and put it in the basket of their vintage bikes just to be ironic.
When I think of mayonnaise I think of added flavour to food!
- I definitely don’t think of postmodern word art posters that tell me about how radical and edgy mayonnaise can be
- I don’t think of sporadic rooftop parties where everyone makes sure they have their tub of processed lard with them
- I don’t think of bubbly free spirit chicks with hair like the Beatles, skinny jeans and a smock made at home using recycled curtains and a vintage sewing machine
Its mayonnaise ladies and gentlemen, you put it on a sandwich.
Imagine this same ad premise for these also totally unrelated products:
“We are IKEA and we will not tone it down”
“We are Preparation H and we will not tone it down”
“We are Chef Boyardee and we will not tone it down”
“We are Tampax and we will not tone it down”
“We are Metamucil and we will not tone it down”
“We are Canadian Direct Auto Insurance and we will not tone it down”
“We are Home Depot and we will not tone it down”
Hopefully now you see how retarded this ad campaign is… that’s all for today but for f sakes Miracle Whip TONE IT DOWN!
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